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Keeping the Doors Open:

The First Month of The Shop for Mortals and All Fools

A month ago, we opened the doors of The Shop for Mortals and All Fools and wondered who might find their way to us.

Since then, 350 customers have visited the Shop across 27 performances. More than 5,500 people have encountered the project online. In just 12 days, conversations about the work have travelled well beyond the walls of the Shop, shared by visitors, recommendations, and those who felt moved to tell others about their experience.

For a show that welcomes a maximum of 20 people at a time, these numbers have been both surprising and encouraging.

As a result, we have decided to extend the run. The Shop for Mortals and All Fools will now continue until the beginning of July.

One of the most rewarding aspects of this first month has been witnessing the different interpretations brought by Emma Kirrage, Kathryn McGarr and Kate Webster. Each performer approaches the story at the heart of the Shop in a distinct way, creating three very different experiences for audiences. This has also been the inspiration behind our bundle tickets, which allow customers to encounter all three versions of a tale in which women confront men, gods and the rules that seek to define them.

Beyond the performances themselves, the Shop continues to evolve through the contributions of artists and makers. Anita Wandsworth, Alzira Salles and Elina Pasok have created a collection of blind boxes containing unique objects, amulets, keepsakes, relics and fragments of mortal desire. These pieces have become an important part of the experience, offering customers something tangible to discover and reflect upon.

From the beginning, I wanted the Shop to be more than a performance. It was conceived as a meeting point between different artistic practices, where stories, objects, encounters and people could coexist and influence one another. The project has been shaped by collaboration and by the belief that performance does not need to exist in isolation.

Our partnership with Emmaus South London has also played an important role in developing the environment of the Shop. Through carefully selected objects, we have been able to build a space that feels inhabited by forgotten histories and overlooked narratives.

The Shop operates on a simple premise: it does not sell objects, but the stories attached to them. Some of those stories leave with customers. Others remain behind. What continues to matter most is the connection formed with those willing to engage with the curious, the delicate and the unknown.

As the project moves into its extended run, it has become clear that the Shop is constantly changing. New objects arrive, stories shift, and each customer leaves something of themselves behind.

For those who have not yet visited, there is still time to step through the door. For those who have already been, the Shop may not be quite the same place you remember.

Either way, we look forward to welcoming you.

Vinicius Salles

Everything between dance and image